| 1 |
Promoting effects of color-text congruence in banner advertising
Zhang TX, Bao CT, Xiao CQ
Color Research and Application, 44(1), 125, 2019 |
| 2 |
"Barely surviving on a pile of gold": Arguing for the case of peat energy in 2010s Finland
Lempinen H
Energy Policy, 128, 1, 2019 |
| 3 |
FEEDBACK STACKELBERG-NASH EQUILIBRIA IN MIXED LEADERSHIP GAMES WITH AN APPLICATION TO COOPERATIVE ADVERTISING
Bensoussan A, Chen SK, Chutani A, Sethi SP, Siu CC, Yam SCP
SIAM Journal on Control and Optimization, 57(5), 3413, 2019 |
| 4 |
Coordinating static and dynamic supply chains with advertising through two-part tariffs
Lambertini L
Automatica, 50(2), 565, 2014 |
| 5 |
Evaluation of the effect of the Power of One campaign on natural gas consumption
Diffney S, Lyons S, Valeri LM
Energy Policy, 62, 978, 2013 |
| 6 |
Understanding the impact of churn in dynamic oligopoly markets
Prasad A, Sethi SP, Naik PA
Automatica, 48(11), 2882, 2012 |
| 7 |
Online Advertisement, Optimization and Stochastic Networks
Tan B, Srikant R
IEEE Transactions on Automatic Control, 57(11), 2854, 2012 |
| 8 |
Integrated marketing communications in markets with uncertainty and competition
Prasad A, Sethi SP
Automatica, 45(3), 601, 2009 |
| 9 |
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
Grosset L, Viscolani B
Automatica, 45(4), 863, 2009 |
| 10 |
Advertising channel selection in a segmented market
Buratto A, Grosset L, Viscolani B
Automatica, 42(8), 1343, 2006 |
