검색결과 : 2건
| No. | Article |
|---|---|
| 1 |
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill Grosset L, Viscolani B Automatica, 45(4), 863, 2009 |
| 2 |
Advertising channel selection in a segmented market Buratto A, Grosset L, Viscolani B Automatica, 42(8), 1343, 2006 |