While chemical floods have proven technically successful, the high cost of chemicals makes it challenging to develop a cost-effective tertiary process. If high interfacial tension (IFT) exists between the oil and water phases, the resulting capillary forces will resist externally applied viscous forces. This could cause the injected water and chemicals to bypass the residual oil and go to waste. The experimental studies presented here include reservoir fluid characterization, IFT measurements, and coreflood tests; all critical elements in designing a cost-effective alkaline/surfactant/ polymer (ASP) injection strategy. Coreflood tests used either sandpacks or composite reservoir cores with a selected medium crude oil. Injected surfactant concentration, slug size, chasing fluid, and residual oil saturation were the varied parameters. The optimal surfactant concentration of 0.15 wt% and slug size of 0.5 pore volume (PV) obtained relatively high oil recovery while maintaining a favourably high displacement efficiency ratio. Incremental recovery was 23 - 41% initial oil-in-place (IOIP) in sandpack tests and about 16% IOIP with reservoir cores. Overall, these coreflood results indicate that ASP flooding is a suitable enhanced oil recovery method for medium oil if the right chemical concentration and slug size are selected.