High water cuts during waterflood operations are a major problem encountered in mature reservoirs. Areas of the reservoir that are fractured, either naturally or hydraulically, are excellent pathways for floodwater to bypass oil-bearing pore spaces. Gel placement within fractured zones of the reservoir is a technique that has been employed to decrease water production. In order to utilize this technique more effectively, the improvement of gel placement and its performance within fractures must be investigated. For the purposes of this study, two experimental setups are developed. Initially an acrylic fracture model is developed in order to obtain qualitative information about flood fluid penetration into the placed gel. The rupture pressure of the HPAM-Cr (III) [hydrolyzed polyacrylamide-chromium, (III) acetate] gel system is observed for 1x, 2x and 3x gel systems (multiplier refers to chromium concentration) within the fractures. The rupture pressures observed are generally higher for gel systems with greater chromium concentration. The acrylic setup also allows for visual observation of the gel's performance and behaviour during water injection. Water penetration is dominated by one major channel. Smaller channels are often observed to either branch off from the dominant channel or smaller side channels would connect and join the flow path of the major channel. Secondly, Berea sandstone slabs are cut and an experimental setup is built in order to study two main mechanisms for improved gel placement. The application of Cr (III) acetate preflush and overload are investigated in order to determine their effect on gel performance within fractures. Both techniques compensate for the amount of chromium lost to the matrix via molecular diffusion and the integrity of the gel is maintained. This allows for significant fracture blockage without having to place performed gel or placing the gelant with leak-off in order to achieve a stable gel.