The characterization of short chain branching in polyethylene using transmission FTIR spectroscopy is investigated. Traditional methodologies, using the methyl deformation band for qualitative and quantitative analyses, have recognized shortcomings. The methyl and methylene rocking bands, which are more characteristic of short chain branch type, were found to be more useful. Methyl, ethyl, butyl, isobutyl, and hexyl branches are qualitatively and quantitatively characterized in LLDPE copolymers by FTIR spectroscopy. Methyl branches were characterized by an absorbance at 935 cm-1, ethyl branches at 770 cm-1, butyl branches at 893 cm-1, isobutyl branches at 920 cm-1, and hexyl branches at 888 cm-1. Fourier self-deconvolution was used to resolve overlapping bands for ethyl, butyl, and isobutyl branches. Using calibrations derived for LLDPE copolymers from C-13 NMR data, FTIR spectroscopy was also used to characterize LLDPE terpolymers and LDPE resins. The FTIR and NMR data are in qualitative and quantitative agreement. In some cases corrections were made to the FTIR results using data obtained from the methyl deformation band. The FTIR technique is less costly and faster than NMR spectroscopy.