The circle closes: In 1985, Balda sold its camera production to China, bidding goodbye to this division. Now, Balda AG is split into three business groups, Infocom, Automotive, and Medical, and thus, through the field of mobile telephony, is making a return to camera phones. In an interview with Kunststoffe, Raff Ackermann, the member of the Board of Management responsible for technology, talks about the balancing act between full automation and manual assembly, between keeping production in Germany and shifting it abroad, and the importance of having in-house research activities.