INTERVIEW In view of the increasing level of individualisation and more customised fittings in cars, plastics hold a high potential in the competition amongst materials. In an interview with Kunststoffe, Dr. Rudolf Stauber Head of the Operating Strength and Materials Department at the BMW Group Munich, sets out the future innovations with plastics that he envisages for the automotive sector of tomorrow, and explains what still has to he done, together with the plastics industry, in order to achieve these.