Zirconium titanate-stannate doped with V with co-dopants Al, In or Y was synthesised by solid state reaction and its structural (XRD, SEM), optical (DRS) and technological properties were determined to assess its potential use as ceramic pigment. These compounds have a srilankite-type, disordered orthorhombic structure, implying a random distribution of Zr, Ti, Sn and dopants in a single, strongly distorted octahedral site. Doping caused an increase of unit-cell dimensions, metal-oxygen distances and octahedron distortion. Optical spectra show crystal field electronic transitions of V4+ as well as intense bands in the blue-UV range due to V4+-V5+ intervalence charge transfer and/or to V-O charge transfer. The formation of oxygen vacancies is supposed to compensate the occurrence of V4+ ensuring the lattice charge neutrality. These srilankite-type oxides develop a deep and brilliant yellow shade with colourimetric parameters close to those of industrial ceramic pigments. Technological tests in several ceramic applications proved that zirconium titanate-stannate is very stable at high temperature, exhibiting an excellent performance in the 1200-1250 degrees C range, even better than praseodymium-doped zircon. (C) 2006 Elsevier Ltd. All rights reserved.