Flame retardation of polymeric materials for cables is becoming a statutory requirement due to governmental regulations to protect life and property from damages caused by fire. This and other factors such as the ever-increasing cost of existing flame retardants (FRs) have given rise to the search for better FRs. In this article, the suitability of an FR, 3-(pentadecyltetrabromo)-2,4,6-tribromophenol (TBPTP) developed from cardanol was evaluated for use in cable insulating and jacketing materials based on low-density polyethylene (LDPE) and ethylene vinyl acetate (EVA). The processability, mechanical properties, compatibility and miscibility, thermal behavior, flammability behavior, smoke generation, acid emission, aging characteristics etc., of the blends of the FR with LDPE and EVA were studied in comparison to those of decabromodiphenyl oxide (DBDPO), which is a standard FR used by the cable industry. Although TBPTP is found to be less thermally stable than is DBDPO, it exhibited better flame retardancy and has comparable thermal stability when blended with LDPE and EVA. Both LDPE-TBPTP and EVA-TBPTP blends produced less smoke than did the corresponding blends of DBDPO. In the case of the EVA-TBPTP blend, the percentage emission of smoke was almost negligible, placing EVA-TBPTP under the low smoke grade. Formulations containing a synergistic agent, promoter, and filler with the corresponding FR and polymer polymer along with an antioxidant were extruded out into wire and tested for cable properties. At 20% loading, the LOI values of the blends were 34.6 and 32.5, respectively, for the TBPTF-EVA and DBDPO-EVA blends. Vertical burning tests carried out with EVA-TBPTP cable showed that it is self-extinguishable. The processability of the compositions containing TBPTP were better than those of DBDPO. The improved processability was found to be due to the plasticising effect of TBPTP. SEM pictures of the blend showed excellent distribution of TBPTP in the polymer, indicating good compatibility and miscibility. Comparatively, DBDPO did not exhibit uniform distribution. The mechanical properties of the blends were within specifications of standard cable materials except that the % elongation of the DBDPO-LDPE blend was far too low. Aging studies also gave better properties for the TBPTP system than for those of the DBDPO system. The overall results show that the properties of EVA-TBPTP cable fall within specifications for the FARLS grade, whereas the EVA-DBDPO cable did not. In the case of LDPE, both TBPTP and DBDPO did not satisfy specifications for the FRLS grade, but the data indicate that they can be used as FRs. The superiority in properties of the TBPTP system over DBDPO is explained in terms of the structure of TBPTP characterized by the distribution of the flame-retardant element, bromine, almost evenly between the aliphatic and aromatic moieties of the molecule, which can, in contrast to the fully aromatic DBDPO, provide halogen over a wide range of temperatures to the combustion zone of the decomposing polymer. Moreover, tile presence of the aliphatic segment assures improved processability and compatibility.