Colored pigments with high near infrared reflectance and not based on toxic metal ions like cadmium, lead and cobalt are being sought as cool colorants. Through appropriate doping two pigments Ce-Pr-Mo and Ce-Pr-Fe have been developed to offer a reddish brown and reddish orange color, respectively. These pigments have been characterized and found to be highly crystalline with an average size of 300 nm. A shift in band gap energy from 2.21 to 2.18 eV has been observed when Li2CO3 was used as a mineralizer. Scanning electron microscope-energy dispersive X-ray analysis (SEM-EDAX) measurement indicate a uniform grind shape and distribution of metal ion, with over 65% reflectance in the NIR region, these pigments can well serve as cool colorants. (c) 2008 Elsevier B.V. All rights reserved.