In this paper we argue that the Exxon Valdez oil spill gained so much attention because of its setting in Alaska. Alaska symbolizes for many Americans the wilderness or frontier that has long been part of American thought. At the same time, American national development has largely depended on the discovery and use of the nation's abundant natural resources. The setting of the Valdez spill in the seemingly pristine waters of Prince William Sound brought the tension between our national identification with wilderness and our national need for further natural resource exploitation into sharp focus. In the aftermath of the spill, a legislative deadlock was passed and the Oil Pollution Act of 1990 was passed. The Valdez accident had longer-term consequences as well, most prominent of which is related to the ongoing debate over whether to open up the coastal plain in the Arctic National Wildlife Refuge to further development. (C) 2002 Elsevier Science Ltd. All rights reserved.