A series of polymethacrylates containing triazole ring linked chalcone were designed and synthesized. These conjugated chalcone polymers are modulate under the light depending on the pendant substituents (-N(CH3)(2), CH3, OCH3, Br, H & NO2). The steady-state absorption and emission spectroscopic techniques have been used to investigate intramolecular charge transfer (ICT) behaviour of the polymers. Absorption spectra in different organic solvents demonstrate the presence of ICT in polymer 5a. On the other hand, its excited singlet state exhibits high ICT characters as manifested by polarity of solvents. Interestingly, ICT emission maximum is strongly red shifted (53 nm). The emission intensities of fluorophore are compared with those measured after crosslinking, suggesting that the statically quenched fluorophores are entirely non-emissive. The emission decay of polymer 5a displays bi-exponentially with life time of 0.52 and 1.62 ns ascribed to presence of locally excited ICT state. Cyclic voltammogram demonstrates irreversible oxidation potential at 0.9 V indicates formation mono-radical cation. (C) 2012 Elsevier Ltd. All rights reserved.