Two water soluble conjugated polymers, poly(3,4-ethylene dioxythiophene):poly(styrene sulfonate) (PEDOT:PSS) and ammonium ion stabilized poly(phenylene vinylene) (P2), are found to be able to reduce noble metal ions to zero-valent metals via a direct chemical deposition technique. Au nanoparticle clusters can be obtained through reduction of Au3+ ions by PEDOT:PSS and the electronic coupling between them can be controlled by HAuCI4 concentration. Core/shell Ag/polymer nanostructures are prepared from reduction of Ag+ ions by P2, which have a ppb detection limit for 4-MBA using surface-enhanced Raman spectroscopy (SERS). This conjugated polymer mediated synthesis of metal nanoparticles may open a new avenue for fabricating nanomaterials and nanocomposites with tunable optical properties that are dominated by their structure and electronic coupling between nanoparticles. (C) 2012 Elsevier Ltd. All rights reserved.