The effect of organic additives (aliphatic/aromatic amines or alcohols) on the viscosities of aqueous and 0.1 M KBr solutions of 0.05 or 0.1 M cetylpyridinium bromide have been measured under Newtonian flow conditions. The viscosity changed dramatically in the presence of KBr. This is explained by the favorable conditions produced by the salt which assists the micellar growth by organic additives with a concomitant enhancement in viscosity. Reasons for the effectiveness of these additives are suggested. The causes of the viscosity decrease at higher concentrations of the additive are also explained.