We have designed a colorimetric conjugated polymer (PDMAp) for selective ATP sensing based on poly(2,5-dimethoxyaniline) bearing phthalimide which can form hydrogen bonds with adenine. PDMAp have been synthesized via chemical oxidative polymerization with CSA and DDQ and dedoping with an aqueous ammonia solution. PDMAp was displayed to signal the colorimetric selective detection for ATP over various nucleotides such as ADP, AMP, CTP, TTP, and GTP in DMSO-water (9:1, v/v) mixture. The absorption spectral change can be attributed to a doping process of ATP to PDMAp through hydrogen bonds between phthalimide and adenine as well as electrostatic interactions between the phosphate group of ATP and the backbone of PDMAp.