The penetration of wind and solar generating resources is expected to dramatically increase in the United States over the coming years. It is widely understood that large scale deployment of these types of renewable energy sources (e.g., wind, solar) that have variable and less predictable production characteristics than traditional thermal resources poses integration challenges for bulk power system operators. At present, bulk power system operators primarily utilize strategies that rely on existing thermal generation resources and improved wind and solar energy production forecasts to manage this uncertainty; a host of additional options are also envisioned for the near future including demand response (DR). There are well-established bodies of research that examine variable generation integration issues as well as demand response potential; but, the existing literature that provides a comparative assessment of the two neither treats this topic comprehensively nor in a highly integrated fashion. Thus, this paper seeks to address these missing pieces by considering the full range of opportunities and challenges for mass market DR rates and programs to support integration of variable renewable generation. (C) 2012 Elsevier Ltd. All rights reserved.