The reduction of greenhouse gases (GHG) is a highly prevalent public policy goal among European Union member countries. In the new White Paper on transport, the role of road freight transports in this is strongly emphasized. This far, however, the efficiency practices utilised in logistics firms are less studied. Drawing from policy goals and new survey data on 295 road transport firms our results show that hauliers are aware of the possible energy efficiency actions but lack the knowledge and resources to fully utilize them. Energy efficiency seems also to be unimportant for many shippers, so there are no incentives for hauliers to improve it. Examples from various countries show that clear energy efficiency improvements can be achieved with active cooperation between hauliers, shippers and policy makers. Such cooperation can be developed in Finland through the sectoral energy efficiency agreements. The novelty and the utility of these results allow scholars to answer important open questions in the national-level determinants of enhancing energy efficiency practices among road freight hauliers, and contribute to our understanding of how these can be fostered in public policies. (C) 2012 Elsevier Ltd. All rights reserved.