The European Union has recently updated the regulations for energy performance of buildings and on the certification of energy-related products. The world is in the process of constructing policy frameworks to underwrite carbon emission reduction targets, best exemplified by the Kyoto Protocol. This requires complex technical and economical concepts to be presented in an understandable, transparent, and justifiable format. A building's energy efficiency was traditionally determined based on its annual consumption relative to some average performance level. Emissions are calculated as a derivative of consumptions and their aggregated values allow verification of the level of fulfillment of the objectives. Here we take a different approach: considering that the greenhouse gas emissions (GHG) objectives must be achieved; hence, we fix the efficiency standard based on emissions objectives, and then derive the corresponding reference values of consumption. Accordingly, we propose a certification scheme for energy efficiency in buildings based on targets of GHG emissions levels. This proposed framework includes both a label, namely the Ecolabel, and a fiche showing a set of indices and complementary information. The Ecolabel is designed to provide a flexible, evolvable, simple to use at the point of application, and transparent framework. (C) 2013 Elsevier Ltd. All rights reserved.