Energy use in residential buildings is a significant contributor to global carbon emissions. The South Australian Government responded to concern for anthropogenic greenhouse gas emissions by creating a model development of near zero energy homes in a near zero carbon impact estate. The creation of the Lochiel Park Green Village challenged a collective of industry experts and policy makers to set objectives, performance targets and regulatory guidelines outside existing institutional and professional norms. Literature suggests that the creation of niche events can help the transition away from dominant technologies, practices and beliefs, and lead to organisations embracing new tools, construction practices, technologies, standards and policies. By applying a multi-level socio-technical framework, and utilising evidence collected from a series of interviews with key government and industry leaders, this paper examines how, under the influence of landscape pressures, structural change at the regime level can come from the incubation of ideas and experiences at the niche level. The available evidence finds that the creation of the Lochiel Park Green Village has allowed many individuals and organisations to gain a more detailed and practical understanding of sustainable housing, and has given organisations the confidence to change industry practices, government policies, and regulatory standards. (C) 2013 Elsevier Ltd. All rights reserved.