This research investigates whether where we live matters in terms of contributions to direct greenhouse gas (GHG) emissions. Using results from the Halifax Space Time Activity Research (STAR) project, we estimate GHG emissions for 1920 randomly selected respondents in Halifax Regional Municipality, Nova Scotia, Canada. The unique data set allows us to report direct GHG emissions with an unprecedented level of specificity at the sub-regional scale using household energy-use survey data and GPS-verified travel data. We report results and investigate statistical differences between communities and urban rural zones (inner city, suburban, and inner and outer commuter belts). Results reveal considerable spatial variability in direct GHG emissions across the study area. Our findings indicate that individuals living in the suburbs generate similar amounts of GHG emissions (20.5 kg CO(2)e person(-1) day(-1)) to those living in the inner city (20.2 kg CO(2)e person(-1) day(-1)), challenging a widely held assumption that living in the urban centre is better for sustainability. However, individuals in more rural areas have significantly higher transport-related GHG emissions than those living in the inner city and suburbs. Our results underscore the importance of understanding the spatial distribution of GHG emissions at the sub-regional scale. (C) 2013 Elsevier Ltd. All rights reserved.