Over the past three decades, people's living standard in China has been greatly improved, accompanied by the rapid increasing building energy consumption. Rural building energy consumption has become one of the most important parts of the total energy consumption in China, which deserves to be paid much attention. It is of vital importance to promote building energy efficiency for the New Socialist Countryside and energy conservation and emission reduction. This paper provides an overview of building energy consumption in the countryside, which figures out the situation and challenges in energy-saving work. The government has worked for years on rural building code system aimed at narrowing the energy gap between urban areas, but it is in the beginning phase. This paper has analyzed the only special issues about rural building energy efficiency and the mandatory standards for urban buildings, which can facilitate the development of rural building energy efficiency. Based on the above analysis, some recommendations regarding the improvement of rural building energy efficiency are given. (C) 2014 Elsevier Ltd. All rights reserved.