Gliding arc discharge (GAD) reactors are continuously in progress in order to improve the treatment efficiency of recalcitrant compounds. However, up to now, they remain difficult to transfer to industrial applications because of some technical constraints in their design. In this study, a new efficient prototype is proposed for the treatment of gravity falling film shaped of liquid effluents. The liquid flow rate is now continuous as the tank containing the solution to be treated is replaced by an inclined plate along which flows the liquid. The various working parameters are optimized and the new prototype efficiency is tested on discolouration and degradation of the anthraquinonique Acid Green 25. The optimized values obtained are: the liquid flow rate omega=1 L h(-1), the plate tilt angle alpha=45 degrees and the channel width Delta = 3 mm. The rates of discolouration and degradation reach 95% and 90% respectively after 12 cycles (180 min) of plasma exposition. The GAD in the presence of humid air generates highly oxidizing radical species such as (OH)-O-center dot with a standard potential E degrees[((OH)-O-center dot/H2O)= 2.85 V/SHE] and its reducer agent H2O2 [E degrees(H2O2/H2O) = 1.68 V/SHE. (C) 2013 Elsevier B.V. All rights reserved.