During our search for novel conjugated compounds, novel monomers and their polymers with selenophene and tellurophene group were synthesized and characterized. Conjugated poly(p-phenylenevinylenes)s (PPV) derivatives attracted a large attention due to their photolouminescence properties. The stereocontrolled synthesis of 1,4-bis(2-(heteroar-2-yl) ethenyl)benzenes and 1,4-bis(heteroar-2-yl)benzenes with tellurophene, selenophene, thiophene and furan-based monomers has been successfully performed. Eight of p-phenylene derivatives have been synthesized, electrochemically polymerized and characterized. (C) 2012 Elsevier Ltd. All rights reserved.