A new hybrid compound, namely 1-(pyren-3-yl)-2,5-di(thiophen-2-yl)-1H-pyrrole (SNS-P), was polymerized via both chemical and electrochemical methods. Chemically obtained soluble polydithienylpyrrole (c-PSNS-P) bearing pyrene appendages is a homogeneous and uniform polymer with a number averaged molecular weight of 15,200 g/mol. The polymer exhibits both multi-electrochromic and fluorescent properties. Upon oxidation, the color of electrochemically obtained polymer (e-PSNS-P) changes from yellowish orange to greenish yellow and to green/blue and finally to blue. In addition, the polymer induces yellowish orange (564 nm) and bright orange emission (613 nm) in solution and solid states, respectively. (C) 2012 Elsevier Ltd. All rights reserved.