In order to obtain the optimal output performance of the air-cooled self-humidifying proton exchange membrane fuel cell (PEMFC), the operating temperature, the air flow, purge interval and some other parameters must be controlled strictly. As a key factor, the operating temperature mainly determines the optimal output performance of the fuel cell. However, some intrinsic issues such as long adjusting time, over-shoot still exist inevitably for the traditional PID temperature-controlled method in circumstances of the load variation. Consequently, output performance of PEMFC decreases because the operating temperature of the fuel cell fails to reach, and the corresponding lifetime of PEMFC is also reduced. In this study, a segmented predict negative feedback control method, based on the advance proportional control one, is proposed and verified by experiments to overcome the shortcomings of PID temperature control. The results demonstrate that the optimal output performance of PEMFC can be realized by utilizing the proposed method for temperature control due to its excellent properties, simple controlling and small over-shoot. (C) 2014 Elsevier Ltd. All rights reserved.