Based on the coordinated interaction between units output and electricity market prices, the benefit/risk/emission comprehensive generation optimization model with objectives of maximal profit and minimal bidding risk and emissions is established. A hybrid multi-objective differential evolution optimization algorithm, which successfully integrates Pareto non-dominated sorting with differential evolution algorithm and improves individual crowding distance mechanism and mutation strategy to avoid premature and unevenly search, is designed to achieve Pareto optimal set of this model. Moreover, fuzzy set theory and entropy weighting method are employed to extract one of the Pareto optimal solutions as the general best solution. Several optimization runs have been carried out on different cases of generation bidding and scheduling. The results confirm the potential and effectiveness of the proposed approach in solving the multi-objective optimization problem of generation bidding and scheduling. In addition, the comparison with the classical optimization algorithms demonstrates the superiorities of the proposed algorithm such as integrality of Pareto front, well-distributed Pareto-optimal solutions, high search speed. (C) 2011 Elsevier Ltd. All rights reserved.