A novel configuration of desiccant based evaporative cooling system for air conditioning application is developed and tested. At the beginning of the design stage of the system, an analysis is carried out in order to maximize the performance of the system. It is found based on configuration that outdoor air must be used for regeneration to increase performance of the system and so three air channels are used. Experiments are carried out to investigate the total performance of the system and performance of the components used during summer season in a hot and humid climate. Effectiveness values for both heat exchangers and evaporative coolers are calculated through this work. In addition to the cooling capacity, coefficient of performance (COP) and energy consumption of the system are also evaluated. Results show that the effectiveness for the heat exchangers and evaporative coolers are very high under different outdoor conditions. It is also shown from the results that indoor air conditions are in the range of thermal comfort zone defined by ASHRAE and expanded comfort zone for evaporative air conditioning applications. (C) 2012 Elsevier Ltd. All rights reserved.