The receiver is a key component of the parabolic trough solar station. The receiver requires the most challenging technology and has a decisive influence on the thermal and economic performance of a power plant. The Institute of Electrical Engineering Chinese Academy Sciences (IEECAS) and Himin Solar Co., Ltd. (HSC) cooperated to develop solar receivers for the first 50 MW parabolic trough project in Inner Mongolia, China. This paper examines overall heat loss, end loss and thermal emittance of the coating of a newly designed receiver in order to evaluate its thermal characterization. A series of heat loss tests are conducted in a newly developed test stand following the steady state equilibrium method. The tests provide a correlation between heat loss and the absorber temperature. This paper presents a new testing method to accurately test the coating emittance. The method uses a receiver with a high vacuum system and a vacuum gauge to maintain continuous exhaust and high vacuum throughout the heat loss testing. A heat loss comparison between the receiver and other existing receivers provides a reference that enabled further optimization. Theoretical and experimental analysis examines the effects of end loss both with and without a heat insulator and a coil heater. The emittance curves of different coatings are acquired and the reasons for initial emittance decrease and then remarkable increase versus temperature are analyzed. (C) 2013 Elsevier Ltd. All rights reserved.