The heat transfer performance of the Phase Change Material (PCM) used in free cooling application is low due to poor thermal conductivity. The addition of fins to enhance the heat transfer during solidification process is commonly employed, to address this. However for application such as free cooling, where the driving temperature potential is very less, the present experimental study is intended to investigate the sensible and subcooling phenomena during the outward cylindrical solidification of the PCM stored on the annulus side, along with 8 longitudinal uniformly spaced copper fins of different heights. The performance of the fins during solidification is analyzed, and the best suitable height is arrived at. The addition of fins plays a contradicting role during the sensible cooling of the liquid PCM, due to the suppression of free convection. The external cooling conditions along with the effect of the fin, vary the sensible cooling rate of the liquid PCM, that influences the subcooling effect, and also drifts the temperature at which major phase change occurs. In addition, the effects due to the inlet velocity of the heat transfer fluid, and its temperature on heat transfer are investigated and reported. The increase in velocity decreases the duration of solidification, and this effect is more pronounced towards the entry region, due to the higher local convective heat transfer co-efficient and a comparatively higher driving temperature potential. (C) 2013 Elsevier Ltd. All rights reserved.