Thermoelectric power production has many potential applications that range from microelectronics heat management to large scale industrial waste-heat recovery. A low thermoelectric conversion efficiency of the current state of the art prevents wide spread use of thermoelectric modules. The difficulties lie in material conversion efficiency, module design, and thermal system management. The present study investigates thermoelectric power improvement due to heat transfer enhancement at the channel walls of a liquid-to-liquid thermoelectric generator brought upon by flow turbulating inserts. Care is taken to measure the adverse pressure drop due to the presence of flow impeding obstacles in order to measure the net thermoelectric power enhancement relative to an absence of inserts. The results illustrate the power enhancement performance of three different geometric forms fitted into the channels of a thermoelectric generator. Spiral inserts are shown to offer a minimal improvement in thermoelectric power production whereas inserts with protruding panels are shown to be the most effective. Measurements of the thermal enhancement factor which represents the ratio of heat flux into heat flux out of a channel and numerical simulations of the internal flow velocity field attribute the thermal enhancement resulting in the thermoelectric power improvement to thermal and velocity field synergy. (C) 2013 Elsevier Ltd. All rights reserved.