A modified optimization design approach motivated by constructal theory is proposed for shell-and-tube heat exchangers in the present paper. In this method, a shell-and-tube heat exchanger is divided into several in-series heat exchangers. The Tubular Exchanger Manufacturers Association (TEMA) standards are rigorously followed for all design parameters. The total cost of the whole shell-and-tube heat exchanger is set as the objective function, including the investment cost for initial manufacture and the operational cost involving the power consumption to overcome the frictional pressure loss. A genetic algorithm is applied to minimize the cost function by adjusting parameters such as the tube and shell diameters, tube length and tube arrangement. Three cases are studied which indicate that the modified design approach can significantly reduce the total cost compared to the original design method and traditional genetic algorithm design method. (C) 2013 Elsevier Ltd. All rights reserved.