Catalytic reforming of gasoline to a hydrogen-rich gas is a possible route to feed a fuel cell for electricity production on-board a vehicle. To properly design a fuel processor system, knowledge about the kinetics of the different reactions involved in the reforming is needed. Kinetic studies are hampered by the fact that sulfur compounds present in commercial gasoline may lead to a progressive deactivation of the catalyst. We have undertaken such a study with an optically accessible catalytic channel flow reactor enabling concentration profiles and catalyst surface temperatures to be measured. The concentration profiles measured at different times on stream revealed a progressive deactivation of the catalyst. Isothermal reaction rate constants, depending on the time on stream, were derived by fitting a Langmuir-Hinshelwood kinetic model to the experimental species concentration profiles. The modeling results indicated that the steam reforming of higher hydrocarbons was more strongly affected by the presence of sulfur in the feed than the water gas shift reaction and the steam reforming of methane. Carbon formation was inferred from changes in surface emissivity during the experiments. It is suggested that the primary reason for the observed deactivation is due to the presence of sulfur compounds in the feed. The deactivated catalyst would then promote the formation of coke at the surface, i.e. coke formation is probably a consequence of the deactivation and not a cause for it. Although the variability in preparing the coated catalytic plates affected the measured kinetic rate parameters, the observed trends were in general consistent for all runs. (C) 2009 Professor T. Nejat Veziroglu. Published by Elsevier Ltd. All rights reserved.