This paper presents an innovative radial flow field design for PEMFC cathode flow plates. This new design, which is in the form of a radial flow field, replaces the standard rectangular flow channels in exchange for a set of flow control rings. The control rings allow for better flow distribution and use of the active area. The radial field constructed of aluminum and plated with gold for superior surface and conductive properties. This material was selected based on the results obtained from the performance of the standard flow channels of serpentine and parallel designs constructed of hydrophilic gold and typical hydrophobic graphite materials. It is shown that the new flow field design performs significantly better compared to the current standard parallel channels in a dry-air-flow environment. The polarization curves for a dry flow, however, show excessive membrane drying with the radial design. Humidifying the air flow improves the membrane hydration, and in the meantime, the fuel cell with the innovative radial flow field produces higher current compared to other channel designs, even the serpentine flow field. The water removal and mass transport capacity of the radial flow field was proven to be better than parallel and serpentine designs. This performance increase was achieved while maintaining the pressure drop nearly half of the pressure drop measured in the serpentine flow field. Crown Copyright (C) 2012, Hydrogen Energy Publications, LLC. Published by Elsevier Ltd. All rights reserved.