Photo-assisted hydrogen generation studies of platinum loaded titanium (IV) oxide nanotubes suspended in ethanol-water mixture were carried out at room temperature. The TiO2 nanotubes synthesized by rapid breakdown anodization technique were loaded with Pt nanoparticles by chemical reduction of aqueous chloroplatinic acid solution using sodium borohydride. The chemisorption (active) surface area of the synthesized nanocomposites for hydrogen was measured by pulse chemisorption method using temperature programmed desorption reduction oxidation equipment and found to decrease with increase in platinum loading in the range 1-10 wt%. The platinum supported nanotube composites were characterized for phase and morphology by XRD, TEM and SEM. The hydrogen generated by the photocatalytic reduction of water from water-ethanol mixture at different wavelengths of incident light, using the Pt-TiO2 nanocomposite photocatalyst, was determined by using a proton exchange membrane based hydrogen meter. The highest hydrogen generation efficiency was observed at 1-2.5 wt% of Pt loading. The maximum photocatalytic hydrogen generation of 0.03 mol/h/g of Pt-TiO2 was observed with a 64W UV light source (lambda = 254 nm). The photoluminescence property of the Pt loaded TiO2 has been correlated with the hydrogen generation efficiency and the reaction mechanism briefly discussed. Copyright (C) 2012, Hydrogen Energy Publications, LLC. Published by Elsevier Ltd. All rights reserved.