The effects of surfactant concentration in a growth solution on the elongation of gold nanorods were examined. Gold nanorods were synthesized in solutions with different concentrations of hexadecyltrim-ethylammonium bromide (HTAB): 100, 200, 300, 400, 500, and 600 mM. The nanorods grown in a solution with higher surfactant concentrations were longer (aspect ratio similar to 30) than those grown in that with lower concentrations (aspect ratio <10). The self-assembled surfactant structures in the solutions were analyzed using viscosity measurement and small-angle X-ray scattering. These results showed a decrease in the inter-micellar distance with increasing surfactant concentration. Taking the chemical equilibrium for the complex formation between Au ions and HTAB micelles into account, we found that the free Au ion concentration decreases accompanied with the increase in the surfactant concentration. This decrease in the free Au ion concentration suppresses undesirable secondary nucleation of gold crystals in a growth solution, resulting in gold nanorod elongation. (C) 2013 Elsevier Inc. All rights reserved.