A bakery pilot oven is modeled using computational fluid dynamics software. This approach relies on integration of an instrument into modeled geometry. The instrument is a heat flux measuring device that can be used in the industrial baking process. All three heat transfer mechanisms are considered and coupled with turbulent flow. Turbulence is taken into account via the k-epsilon realizable model whereas the surface-to-surface model simulates the radiation. Additionally, buoyancy forces are introduced by means of a weakly compressible formulation. The model predictions show a good qualitative agreement with the experimental measurements. A quantitative agreement was obtained to some extent. Limitations came from the difficulty to measure the temperature of the radiant surfaces of the oven. Operating conditions used are typical of bakery products and, as expected, radiation was the dominant mode of heat transfer. The integration of the instrument was useful for assessing the model. Since it is designed for industrial use, it may be a valuable tool for future challenges in the field, such as simulation of an industrial scale oven. (C) 2009 Elsevier Ltd. All rights reserved.