The synthesis of shape-controlled nanoparticles is currently a hot research topic. However, from an applied point of view, there is still a lack of easy, cheap, and scalable methodologies. In this communication we report, for the first time, the synthesis of cubic platinum nanoparticles with a very high yield using a water-in-oil microemulsion method, which unlike others, such as the colloidal method, fulfills the previous requirements. This shape/surface structure control is determined by the concentration of HCl in the water phase of the microemulsion. The results reported here show that the optimal HCl percentage in the water phase is about 25% to obtain the highest amount of cubic nanostructures. Ammonia electro-oxidation is used as a surface structure sensitive reaction to illustrate HCl surface structure effects. Moreover, in situ electrochemical characterization has been performed to study the nanoparticle surface structure.