Four electron-donor-substituted aggregation-induced emission (AIE) compounds, N,N'-bis(4-methoxylsalicylidene)-p-phenylenediamine (BSPD-OMe), N,N'-bis(4-methylsalicylidene)-p-phenylenediamine (BSPD-Me), N,N'-bis(salicylidene)-p-phenylenediamine (BSPD), and N,N'-bis(4-hydroxylsalicylidene)-p-phenylenediamine (BSPD-OH), are designed and synthesized. They are all found to exhibit controlled self-assembly behaviors and good thermal properties. By changing the terminal electron-donor groups, they are controlled to self-assemble into three emission colors (green, yellow, and orange) and four morphologies (microblocks, microparticles, microrods, and nanowires) in THF/water mixtures. Their self-assembled structures were investigated with scanning electron microscopy (SEM), fluorescent microscopy images, transmission electron microscopy (TEM), and powder X-ray diffraction (PXRD) techniques. In addition, the emission colors of BSPD-OH can be successfully controlled to three colors (green -> yellow -> orange) through simply changing the water fraction (f(w)). Their thermal gravimetric analysis (TGA) results indicate that their thermal decomposition temperatures (T-d, corresponding to 5% weight loss) range from 282 to 319 degrees C. Their differential scanning calorimetry (DSC) data show that BSPD-OH bears a glass-transition temperature (T-g) of 118 degrees C. The good T-d and T-g values will ensure them to be luminogens for organic light-emitting diodes (OLEDs). The theoretical calculations and single-crystal X-ray diffraction (XRD) analysis of BSPD-OMe and BSPD suggest that the stronger electron donor substituent can twist the molecular conformation, decrease the degree of pi conjugation, increase the energy gap, and then induce the emission colors' blue shift and morphology variation. The results are meaningful in controlling the emission colors and self-assembly shapes of these derivatives, and they also provide a novel but facile way to get color-tunable AIE luminogens for OLEDs.