We propose the elaboration and study of rheological properties under continuous magnetic field of magnetic sensitive biopolymer-based nanocomposites. Magnetic iron oxide (maghemite) nanoparticles were synthesized by the polyol process and then functionalized by grafting organic bifunctional ligand for establishing electrostatic bonds between the sodium alginate chains of biopolymer and functionalized nanoparticles. The enhancement of rheological properties at low shear rate of these new magnetic soft nanocomposites was clearly demonstrated by the increase of yield stress and viscoelastic moduli in the linear viscoelastic domain with an increase of applied magnetic field, thus providing new functionality to these soft nanocomposites.