The development of renewable technologies in the last decade has been exceptional. In photovoltaic (PV) for example, efforts were not only limited to merely improving their efficiency but also to the reduction of the cost of cells and modules via volume production for commercial markets. There are many national schemes promoting the use of PV technology and regional targets for a share of renewable energy production. This paper attempts to relay to the reader a journey, based on experience, approaches for enhancing the prospect of utilising solar energy within the society we live in. The issue of expansion or enhancing the utilisation of solar energy can be undertaken by individuals, groups, institutions and governments. The aim of this paper is to provide some examples, which could serve as a framework in which action could be taken to promote solar technology. (C) 2002 Elsevier Science Ltd. All rights reserved.