In this paper, the design of a "low cost full passive structure" of wind turbine system without active electronic part (power and control) is investigated. The efficiency of such device can be obtained only if the design parameters are mutually adapted through an optimization design approach. For this purpose, sizing and simulating models are developed to characterize the behavior and the efficiency of the wind turbine system. A model simplification approach is presented, allowing the reduction of computational times and the investigation of multiple Pareto-optimal solutions with a multiobjective genetic algorithm. Results show that the optimized wind turbine configurations are capable of matching very closely the behavior of active wind turbine systems which operate at optimal wind powers by using a MPPT control device. (C) 2009 Elsevier Ltd. All rights reserved.