The assembly and hoisting process of the wind turbine rotor in an open wind environment are regarded to improve the hoisting safety, efficiency and quality. The wind turbine rotor model of a 1.5 MW wind turbine are given, and the hoisting forces of the wind turbine rotor in different poses with various azimuth angles, yaw angles and pitch angles in 3D coordinate system are calculated based on the defined wind conditions model. The maximum and minimum hoisting forces of the wind turbine rotor are acquired and the corresponding azimuth angle, yaw angle and pitch angle of the e wind turbine rotor are obtained with respect to the wind conditions in the hoisting process. For four specific poses with particular azimuth angles, yaw angles and pitch angles of the wind turbine rotor, the hoisting forces of the wind turbine rotor are calculated along its hoisting height increment. The change processes of the hoisting forces of the wind turbine rotor in the hoisting process are analyzed and the conclusions are drawn. Crown Copyright (C) 2011 Published by Elsevier Ltd. All rights reserved.