The diffusion-limited binding kinetics of antigen (analyte) in solution to antibody (receptor) immobilized on a biosensor surface is analyzed within a fractal framework. Most of the data presented are adequately described by a single-fractal analysis. This was indicated by the regression analysis provided by Sigmaplot ("Scientific Graphing Procedure, User's Manual," Jandel Scientific, San Rafael, CA, 1993). A couple of examples of a dual-fractal analysis are also presented. It is of interest to note that the binding rate coefficient and the fractal dimension both exhibit changes in the same direction for the analyte-receptor systems analyzed. Binding rate coefficient expressions as a function of the fractal dimension developed for the analyte-receptor binding systems indicate the high sensitivity of the binding rate coefficient on the fractal dimension when both a single- and a dual-fractal analysis are used. For example, for a single-fractal analysis and for the binding of cell surface proteins from Helicobacter pylori strain in solution to sialyl-(alpha-2,3)-lactose-conjugated (20 mol%) polyacrylamide immobilized on a resonant mirror biosensor (S. Hirmo et QI., Anal. Biochem. 257, 63, 1998), the order of dependence of the binding rate coefficient, k, on the fractal dimension, D-f, was 14.15. The fractional order of dependence of the binding rate coefficient(s) on the fractal dimension(s) further reinforces the fractal nature of the system. The binding rate coefficient(s) expressions developed as a function of the fractal dimension(s) are of particular value since they provide a means to better control biosensor performance by linking it to the heterogeneity on the surface and further emphasize in a quantitative sense the importance of the nature of the surface in biosensor performance.