Initiatives towards large-scale dissemination of solar dryers for drying of agri-produce face severe competition from the largely prevalent practice of open sun drying in most of the developing countries. Therefore, solar drying systems must offer exceptionally attractive financial gains to enhance their acceptance among the potential users. A modest attempt to develop a simple framework to facilitate a comparison of the financial feasibility of solar drying as against open sun drying has been made in the present work. Results of some exemplifying calculations are presented and briefly discussed. (c) 2006 Published by Elsevier Ltd.