Experimental investigation of heat transfer, friction factor and thermal performance of twisted tape solar water heater with various twist ratios has been conducted and the results are compared with plain tube collector for the same operating conditions with Reynolds number varied from 3000 to 23,000. Experimental data from plain tube collector is validated with the fundamental equations and found that the discrepancy is less than +/- 5.35% and +/- 8.80% for Nusselt number and friction factor, respectively. Correlations have been developed for Nusselt number and friction factor with various twist ratios (Y=3, 4, 5, 6) and are compared with the experimental values. Results conclude that, heat transfer and pressure drop are higher in twisted tape collector compared to the plain one. Among the various twist ratios, the minimum twist ratio 3 is found to enhance the heat transfer and pressure drop due to swirl generation. As the twist ratio increases, the swirl generation decreases and minimizes the heat transfer and friction factor. (C) 2009 Elsevier Ltd. All rights reserved.