Knowledge of wind heat transfer coefficient, h(w), is required for estimation of upward losses from the outer surface of flat plate solar collectors/solar cookers. In present study, an attempt has been made to estimate the wind induced convective heat transfer coefficient by employing unglazed test plate (of size about 0.9 m square) in outdoor conditions. Experiments, for measurement of h(w), have been conducted on rooftop of a building in the Institute campus in summer season for 2 years. The estimated wind heat transfer coefficient has been correlated against wind speed by linear regression and power regression. Experimental values of wind heat transfer coefficient estimated in present work have been compared with studies of other researchers after normalizing for plate length. (C) 2010 Elsevier Ltd. All rights reserved.