Three fully coupled Computational Fluid Dynamics (CFD) simulations of a complete industrial steam cracking furnace equipped with floor burners are performed. The influence of the flue gas radiative properties and burner geometry on the flame front in the firebox, the heat transfer to the coils and the product selectivities has been investigated. A nine-band model developed from the Exponential Wide Band Model (EWBM) is used as nongray gas radiation model to compare with the gray gas implementation of Weighted Sum of Gray Gas Model for the evaluation of the flue gas radiative properties. The gray gas radiation model predicts a flue gas outlet temperature that is 70 K lower than the temperature obtained with the nongray gas radiation model, resulting in a 3.6% higher thermal efficiency and 44 K higher average Coil Outlet Temperature (COT). Important differences between the 22 reactors in the furnace are seen because of shadow effects with and without accounting for the detailed burner geometry. The maximum difference between the COT of different reactors in the furnace caused by shadow effects is about 29 K which corresponds to a propene-over-ethene difference of 0.1. Full furnace CFD simulations prove thus to be essential in design and during debottlenecking, when aiming for a more uniform COT distribution to the reactors by feed or fuel distribution. (c) 2015 American Institute of Chemical Engineers AIChE J, 2015 2014 American Institute of Chemical Engineers AIChE J, 61: 936-954, 2015