A questionnaire survey on the potential of biorefinery products was carried out along with an analysis of energy prices and wood assortments. Electricity production was considered to have the potential for the highest investment return over ten years, followed by solid wood products, bioenergy assortments and textiles. Only pulp and paper were perceived as returning lower potential investment values over the next ten years than over the next five. Of the survey respondents, 95% believed that the value of woody biomass will increase over the next ten years, mainly through its replacement of oil-based products, although there will be problems due to lack of suitable raw material. A wide range of chemical products were described but a greater confidence in more traditional solid fuel products still prevails. Stemwood is the most favored part of the tree with only a few respondents saying that they wanted specific chemicals extracted. The electricity price and wood fuel price were found to be strongly correlated and 91% of respondents said their products would be affected by the electricity price. Electricity prices within OECD countries are expected to increase by 15% from 2011 to 2035, with wood fuel prices increasing by roughly 10% during the same period. Therefore, the electricity price could become a decisive factor in the future use of biomass in biorefineries. Our results suggest that large-scale commercial biorefinery production will soon be possible but new wood assortment classifications are needed that include both fiber properties and chemical properties such as extractive content. (C) 2014 Elsevier Ltd. All rights reserved.