In view of tougher environmental requirements for plasticizers (Directive 2005/60/EC) and their widespread use in the rubber industry, we have studied the effect of environmentally friendly plasticizers on the properties of tire blends. We established that it is feasible to use plasticizers in commercial tire blends that have been obtained by propane deasphalting of solvent extracts. We showed that these plasticizers are a promising alternative to aromatic oils for the tire industry.