5,4'-Bis(3,5-di-tert-buty1-4-acetoxypheny1)-2-ethynyl-2'-iodo-stilbene was synthesized and polymerized by the Sonogashira reaction to give the corresponding regioregular head-totail poly(1,2-phenyleneethynylene-1,2-phenylenevinylene). The polymer was converted to the corresponding hydroxy polymer after complete elimination of the protecting acetyl group by treatment with an alkaline solution. It was found that the folded helical conformation was preferred for the polymer containing the poly(1,2-phenylenevinylene) structure upon addition of methanol to the chloroform solution owing to the solvophobic interaction.